A successful guest posting strategy requires that you find, write, submit, and promote quality articles at a rapid pace. But it doesn’t have to be difficult to achieve this goal. In this guide, you’ll learn how to identify great sites for guest posts, write engaging content that meets their guidelines, and track your results so you can improve your strategy in the future.
Start by finding high-quality websites that are relevant to your niche, near your authority level, and have good traffic. The key here is to find sites that have a large audience and aren’t too spammy. You can use tools like Ahrefs to do this.
Next, you need to determine your target audience, which is a critical step for guest blogging success. The best way to do this is to take an in-depth look at the blog’s traffic numbers, search keywords, and other data. Once you have a clear idea of who the website’s target audience is, it will be easier to create content that addresses their most important problems or goals.
Using this data, you can then pitch the site owner with an idea for a guest post that will address their most pressing needs. Your goal should be to deliver content that’s relevant to their audience, fulfills their expectations, and shows that you are an expert on the topic.
Make sure your content follows the blog’s writing guidelines, which may live on a page on their site or be sent to you in a submission email. These can vary by blog, but they usually include topics, word counts, and other formatting requirements.
If the site doesn’t have a written guide, read other guest posts on their site to get an idea of what they’re looking for. Then, you can replicate their style and format for your post, making sure to follow all the writing conventions such as capitalization, subheadings, lists, etc.
In addition, you’ll want to ensure your post is keyword-friendly and unique to the site. This is especially crucial for high-traffic websites, where a duplicate post could lose readers’ trust.
You’ll also want to add a few internal links, if the site doesn’t already have them. This will help Google rank your content higher, and it will show the editor that you’re familiar with their site.
Lastly, be sure to link back to your own site in the author bio and on your social media profiles. This will help you build your brand and attract visitors to your site, which can lead to conversions.
If you’re new to guest blogging, it can be hard to figure out how to find high-quality sites that accept guest posts. However, with a little effort and patience, you can find the perfect site for you. These sites will often be happy to work with you and publish your work, and in turn will drive traffic to your website.