Search Engine Optimization or SEO is the key for a product or service to excel in the digital world. Learning Free SEO Tutorials For Beginners is also a must for someone who works in the marketing world, such as digital marketing and content writers.
SEO is a method to increase the possibility of a site to top the search engine. By sitting at the top, the possibility of getting traffic will be even greater.
What Should You Learn About SEO?
Learning SEO for the first time is quite difficult. There are many new terms that you may have never heard of.
However, SEO is a very interesting thing to learn. There are a myriad of benefits of SEO for a website and company.
Well, Ahrefs explains some things you need to know when deciding to learn SEO. Here is the list.
The Basics of SEO
SEO is the initial key to how search engines work. By learning it, you will indirectly open the door to making your site visible in it. Well, according to Ahrefs, as a start you must understand what SEO is.
According to them, SEO is a method to win the competition in penetrating search engines in presenting content. Ahrefs then advises beginners to read Google’s guide to SEO before moving on to the next things.
Keyword research
Keyword research is the process used by SEO to find searches entered by someone into a search engine for a particular topic. This research process varies and there is no wrong way.
However, Google explains that three types of requests are commonly requested by someone to a search engine. The three things are transactional requests, information requests, and navigation requests.
Competitor research
Conducting competitor research is very important for any type of SEO campaign that you do. This condition is because SEO can help you find out what your competitors’ advantages are.
For example, keywords. By doing research, you will find out what keywords are your competitors’ advantages.
Therefore, learning SEO will also indirectly make you aware of all the advantages and disadvantages of your competitors.
Content audit
Content audit refers to the optimization of elements on a site page. This includes how the site is structured and created. Well, to optimize the website, you need an evaluation.
This process is carried out from time to time and uses various matrices, such as traffic and backlinks. The goal is to find out what content the audience needs and what is not needed.
Off-page SEO
Off-page SEO refers to strategies carried out outside the site that can be used to improve your search engine rankings. This method is usually used through a backlink strategy.
One example of Off-page SEO is the inclusion of a site link or URL on social media. By including a link or URL, the social media is automatically expected to have an effect on traffic on the site.
SEO tools
SEO tools are important tools to support an SEO campaign. They can save you time and give you important insights into increasing traffic, whether from your site or your competitors.
According to Ahrefs, several SEO tools are important for you to observe. Among them are Google Analytics, Google Search Console, Bing Webmasters Tools, Pingdom Site Speed Tool, and Screaming Frog.
SEO learning tips
No wonder, learning it is very important, especially for those of you who work in marketing, such as digital marketing or social media marketing.
There are some tips that you need to do if you want to master it successfully. Here are some of them:
Learn from Trusted online media
There are several sources that you should try if you are interested in this field. But the easiest to understand and free is aroushtechbd.net. This source even has special material for those of you who don’t understand SEO at all.
Learn from trusted speakers
As with other fields, there are several experts who are worth following regarding learning SEO. 1 The most trusted speaker is aroushtechbd.net. His years of experience in digital marketing make people trust his material.
