With the Atari VCS to be launched in 2019, the company is poised to make a comeback in the hardware business. In the meantime, it is producing original games like Days of Doom and classic remakes like Tempest 4000. In addition, the company has improved its financial status thanks to the success of its Rollercoaster Tycoon simulation games. The company’s most recent game, Atari Rollercoaster Tycoon Classic, was released last year. The company is also seeing some good media exposure through Atari games in movies like Ready Player One and Blade Runner 2049.
Atari vs legacy gaming brand embracing cutting-edge technology
Atari is a legacy gaming brand that has remained a dominant force in gaming for over 50 years. The company is now on a mission to make games even more popular. Its latest project is the Atari VCS, which was crowdfunded in 2018 for $3 million. The company says the first machines will ship in the first half of 2021.
While the retro image may be appealing to some, Atari is also trying to break out of its past by embracing decentralized technology and blockchain. The company recently launched the Atari Token, an ERC-20 crypto-powered token that will be the core of future Atari games and online Atari Casino. It also announced that it is working with blockchain platforms to make the Atari VCS compatible with these technologies.
Atari also has several intellectual properties. Its logo resembles the Fuji Mountain in Japan, and it has an obvious connection to the popular East Asian game Go. The brand also has an enduring legacy and is a valuable partner to cryptocurrency-oriented startups and legacy brands.
Atari introduced a generation to home gaming with the Atari 2600. Its games included Pong and the first true gaming PC. The Atari 2600 also pioneered the use of bank switching, which allowed the 2600 to access more than four KB of ROM on a cartridge. Games like Asteroids, Warlords, and Missile Command followed. Ultimately, the home console became a multi-billion dollar industry.
In the 1980s, Atari’s success was due to its ownership of popular arcade games, a wide selection of game cartridges and a large production number. Despite these strengths, the brand struggled to keep pace with the technological advancements. Moreover, Atari overbetted itself and relied too heavily on the past successes of arcade games. While Pac-Man was huge in the arcades, it failed to translate well to the home console, and this resulted in disappointed consumers and lower sales.
In the 1970s, Atari pioneered the coin-op video game market. Later, Magnavox launched the Odyssey, which was a home video game console. It did not have color, but it featured a gamepad and accepted game cartridges. It also had a membrane keyboard for writing game software. Other gaming companies, such as RCA, Allied Leisure and Bally, also introduced their own systems.
Atari’s partnership with blockchain gaming platform Enjin
Atari’s partnership with blockchain gaming platform, Enjin, will help developers build blockchain games featuring the brand’s IP. The partnership will also increase Atari brand awareness. Developers will have access to a variety of blockchain-based assets, such as game assets and blockchain tokens.
Enjin is a blockchain-based gaming platform that is built on Ethereum. Its platform is designed around gaming and enterprise use cases. For instance, Enjin Coins allow users to build virtual goods that can be used across multiple video games, as well as tokenize commercial real estate. The company’s goal is to get developers and users to use the platform and launch their own cryptocurrencies.
Enjin is an innovative blockchain-based gaming platform based in Singapore. Its main use case is gaming, but the company also has partnerships in the real estate and loyalty rewards market. BMW, for example, has started tokenizing its loyalty program points. These points can then be used for fuel, road tolls, parking, and more, and can be traded for ENJ. LABS Group, meanwhile, has begun tokenizing real estate. The company hopes that a massive market will be opened up for retail investors through fractionalized deeds.
In addition to in-game items, Enjin also allows developers to create digital items and sell them. These items are stored on a blockchain, giving the user full ownership of the assets they create. This is a huge advantage for gamers, as the company has traditionally owned in-game items. This can lead to problems if the company goes out of business or shuts down.
In addition to blockchain gaming, Atari has also partnered with the biggest players in the NFT and metaverse industries. The company owns stakes in Sandbox, and Decentraland, two of the largest blockchain-based gaming metaverses. In addition, Atari has launched its new $400 VCS gaming console, which lets users play classic Atari games, video games, and even a web browser.
The partnership between Atari and Enjin will also give players access to a suite of integrated products. The Enjin Wallet and the Enjin Platform will enable developers to create blockchain-based games and apps. They will be able to track the provenance of virtual goods and move them across platforms. The Enjin platform also integrates with Unity, Unreal, and Amazon Lumberyard.
Atari is an interactive entertainment platform that has a native token called ATRI. This token is expected to have great potential in the future. Atari Token is a part of the blockchain technology landscape, which is reshaping the world of DeFi. The ATRI token will need to grow and evolve in order to stay relevant and sustainable.
Atari Token is designed to become a universal way of payment for video game developers. It will also allow developers to integrate smart contracts and protect their in-game assets. It is expected to be released to the public on October 30, 2020 after three private pre-sale rounds. It is being developed by Atari Chain Limited, which is a subsidiary of the video game giant.
In addition to the Atari Token, Atari has also launched a new Atari VCS gaming console. A new branded resort hotel is also in the works. The company is also working to develop online multiplayer games and online casino and sports betting services.
Atari Token is a blockchain-based utility token that will be used as payment in video games. It is an ERC-20 utility token built on the Ethereum blockchain and is designed to be a universal form of payment in the video game industry. As such, ATRI is easy to integrate with other developers’ games.
The Atari VCS will integrate Atari Token as a payment method. Players can purchase digital versions of games with this token. The Atari VCS will also feature a blockchain-based digital games store. The ATRI Token will be accepted in the Ultra digital games store.
Animoca’s crypto-fueled versions of classic Atari games
Animoca Brands Limited, a company focused on blockchain games, has recently entered into an agreement with Atari Interactive, Inc. to create blockchain versions of fifteen classic Atari games. This deal, which is valid until April 2022, allows Animoca to develop the blockchain versions of the games and incorporate non-fungible tokens. In addition, Animoca will become a non-exclusive distributor of the games in Asia and a global content provider for blockchain games.
Atari’s classic games will be available in the Sandbox later this year. Additionally, Atari-inspired in-game ASSETS will be available to players. The Sandbox will also feature the first-ever virtual theme park built on the blockchain. This virtual theme park will feature immersive social gaming experiences, interactive attractions, and more.